ServiceNow was founded in 2004 by Fred Luddy, a former Chief Technology Officer (CTO) of the enterprise software company Peregrine Systems. Luddy recognized the need for a modern, cloud-based solution to simplify and automate IT service management processes. He envisioned a platform that could streamline workflows, improve service delivery, and enhance collaboration within organizations.
Drawing on his experience in the IT industry, Luddy set out to develop a new generation of
IT service management software that leveraged the power of cloud computing and automation. He assembled a team of talented engineers and developers to bring his vision to life.

In 2006, ServiceNow launched its first product, an IT service management (ITSM) solution delivered as a software-as-a-service (SaaS) offering. The platform aimed to replace legacy ITSM tools with a modern, web-based solution that could be accessed from anywhere with an internet connection.
ServiceNow quickly gained traction in the market, attracting customers with a user-friendly interface, robust features, and agile approach to IT service delivery. Organizations of all sizes and industries began adopting ServiceNow to streamline their IT operations, automate repetitive tasks, and improve overall efficiency.
Over the years, ServiceNow expanded its product offerings beyond ITSM to encompass enterprise service management (ESM), customer service management (CSM), human resources service delivery (HRSD), and other areas of business operations. Today, ServiceNow is recognized as a leading provider of digital workflow automation solutions, helping organizations across the globe transform how they work and deliver services.
Some of the early adopters have been invested in ServiceNow since its initial introduction.
Adobe - 2007
Barclays - 2009
Coca-Cola - 2010
Deloitte - 2011
General Electric - 2012
Qualcomm - 2013
University of California, Berkeley - 2014
Airbnb - 2015
Workday - 2016
Siemens - 2017
Accenture - 2018
eBay - 2019
KPMG - 2020
Toyota - 2021
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