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ServiceNow Beginnings



ServiceNow was founded in 2004 by Fred Luddy, a former Chief Technology Officer (CTO) of the enterprise software company Peregrine Systems. Luddy recognized the need for a modern, cloud-based solution to simplify and automate IT service management processes. He envisioned a platform that could streamline workflows, improve service delivery, and enhance collaboration within organizations.


Drawing on his experience in the IT industry, Luddy set out to develop a new generation of

IT service management software that leveraged the power of cloud computing and automation. He assembled a team of talented engineers and developers to bring his vision to life.


In 2006, ServiceNow launched its first product, an IT service management (ITSM) solution delivered as a software-as-a-service (SaaS) offering. The platform aimed to replace legacy ITSM tools with a modern, web-based solution that could be accessed from anywhere with an internet connection.


ServiceNow quickly gained traction in the market, attracting customers with a user-friendly interface, robust features, and agile approach to IT service delivery. Organizations of all sizes and industries began adopting ServiceNow to streamline their IT operations, automate repetitive tasks, and improve overall efficiency.


Over the years, ServiceNow expanded its product offerings beyond ITSM to encompass enterprise service management (ESM), customer service management (CSM), human resources service delivery (HRSD), and other areas of business operations. Today, ServiceNow is recognized as a leading provider of digital workflow automation solutions, helping organizations across the globe transform how they work and deliver services.


Some of the early adopters have been invested in ServiceNow since its initial introduction.


Adobe - 2007

Barclays - 2009

Coca-Cola - 2010

Deloitte - 2011

General Electric - 2012

Qualcomm - 2013

University of California, Berkeley - 2014

Airbnb - 2015

Workday - 2016

Siemens - 2017

Accenture - 2018

eBay - 2019

KPMG - 2020

Toyota - 2021

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